This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.
Mintel’s solitary Lifestyles UK 2017 Report reveals that 61% of solitary women say they are happy with their relationship status, compared to 49% of solitary guys. Overall, it appears that unattached Brits come in no rush to locate a partner. As many as 70% of singles in britain state they’ve not actively tried to look for a partner in the last 12 months*, increasing to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% state they truly are in a relationship***. Of singles who possess tried to find a partner within the last year*, 68% have used electronic techniques, like a dating website or application, while 40% have seemed to meet some body through buddies and 19% have attended occasions. Meanwhile, simply 6% have actually speed-dated.
Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that all singletons are earnestly buying a partner; nevertheless, our data shows that this is not even close to always being the truth. Much of this reluctance to consider someone could be attributed to the young increasingly prioritising their training, careers and monetary security over being in relationships.”
While many aren’t actively in search of love, it seems that the life that is single have its downsides, particularly if it comes to funds. Just 36% of singles in britain say they feel economically secure, in comparison to 52per cent of these who are in a relationship. Moreover, 29% of singletons include having to pay utility bills among their top three life style challenges, while 25% concern yourself with having to pay the rent/mortgage.
Societal pressures additionally prove challenging for a lot of singletons. Over korean brides club one in three (38%) singles bother about being alone, using this sentiment rising among young singletons; 54% of solitary 18-24s bother about being alone. Plus in the period of social media, Mintel research discovers that 33% of singles say they feel under great pressure to produce their life appear more fulfilled than it really is.
Mintel research also highlights that for many individuals being in a relationship remains a symbol of maturity. Certainly, 54% of singles say they’re not where they’re anticipated to be in life at how old they are, and 25% think their peers tend to be more grown up than they truly are.
“While attitudes towards wedding and relationships could have become more liberal, there continues to be a societal focus on being partnered up and a sense of responsibility to be in a relationship. For marketers, this paves the way in which for campaigns that counter this concept, and alternatively focus on the features to be single. From a perspective that is commercial there is also scope for stores in britain to consider capitalising regarding the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, taking place on 11th November.” Jack adds.
Finally, it would appear that those in relationships or who’re hitched are more confident solo that is doing than singletons. While 73% of these in relationships say they feel significantly or very confident visiting the theatre or cinema on their own, this falls to simply 68% of singles. Additionally, 61% of connected Brits say they truly are confident eating dinner out in a restaurant alone, when compared with 56% of singles.
“Singles’ paid off confidence in solamente tasks could mirror the perception that these types of activities are just suited to doing either as a few or as part of an organization. For leisure brands in particular, this underlines the chance to create promotions that will help to cut back the stigma surrounding doing tasks such as going out for dinner, or going to the cinema alone, reframing these tasks as providing valuable ‘me time’.” Jack concludes.
*12 months to 2017 july
**Single, separated, divorced or not cohabiting
***Married, in a civil partnership or living as married